How Much Do YouTubers Really Make?
If you’re looking to turn a passion into profit, you’re probably already thinking about focusing on some form of digital content - maybe a vlog - but how do YouTubers actually get paid for their content, and how much can you realistically expect to earn?
Successful YouTubers can make a lot of money from their content (the top 10 of 2017 earned between $10million and $16.5million each). It’s difficult, however, to predict whether a new channel will grow into a considerably profitable endeavour, and not every user who uploads a video can expect to wave goodbye to their day job.
Paid to Promote vs Paid per View
One option is to find a company who will pay you to promote their product. The fee you can charge depends on a number of variables; the product itself, the company’s marketing objective, the demographic of your audience in relation to the product’s target demographic, your total audience reach and engagement.
‘In general, YouTubers typically charge around $10,000 per 100,000 views’ but paying an influencer to promote their product is often a gamble for the advertisers. It’s difficult to accurately predict how successful a video will be in terms of play count and therefore total reach. To combat this risk, companies usually only want to collaborate with already well-established creators when marketing their product. They’ll require a YouTuber with consistently high play counts across their channel.
PPV and Ads
If securing a deal like this is out of your reach right now, creating a Google AdSense account and profiting from adverts placed on your content is another potential approach.
According to Google’s support pages, the content creator makes ‘68% of the ad revenue’ after linking Google AdSense to their YouTube account. Not every ad will earn the YouTuber money though. Only adverts viewed for 30 seconds or more are charged, and even then it’s only around $0.18 (£0.13) . Since, typically, only 15% of viewers reach this 30 second threshold on adverts, you’ll need an awful lot of overall views to reap any significant financial reward. Let’s take a look at the numbers.
In addition, Google AdSense has a payment threshold of $100 in place. What this means is that, if your account balance is lower than $100 when AdSense runs its monthly pay cycle, you won’t receive any funds. Your earnings aren’t lost, ‘they'll be rolled over and combined with your next month's earnings’ . If you’re just starting out and building your online presence though, you may be waiting a while for your first AdSense paycheck.
SupaPass: Another Way
With creators only earning $18 (around £13) for every thousand views - and the fact that this relies on advertising other products, helping someone else make a profit - the YouTube approach certainly isn’t going to work for everyone.
If this sounds like you, you may want to look at offering your content via paid subscriptions with a service like SupaPass. Whether via a channel on the SupaPass app or through your own fully-branded white label app, we give you creative control as well as the opportunity to charge what you want for streaming your content. Offering your loyal followers exclusive access to digital content without intrusive adverts for as little as £1 per month can prove very lucrative when done correctly. With creators able to retain 100% net revenue from their subscriptions, you could earn the same amount every month from less than 20 subscribers as you could from 1,000 YouTube views.
Contact us now to find out how SupaPass can help you start making money today.